On our first Digital Marketing communications lecture, we examined three case studies and discussed the current digital trends. The first case study concerned Dell. Dell managed to improve customer service and products by taking advantage of online social media tools (Bloom, 2009). The company has developed 25 blogs and websites around the world so as…
I had the chance to have lunch Sushi at YO! Sushi. In spite of Sushi was no new for me, it was the place. We went to a crowded shopping mall food court looking for something quick, healthy to eat and easy to get a table and we found that place: Yo! Sushi The interesting thing this…
In the module of Introduction to Marketing I realized that some concepts to learn about I have already known from my working experience and I didn’t know how they had a name. Examples of these concepts are (Payne et all, 2007) service-dominant (S-D) logic, value proposition and co-creation of value. I enjoyed reading the recommended articles about…
It is important for marketers to delight customers in order to generate revenue, improve brand loyalty as well as contribute to the product or/and service quality improvement. In my grandmother’s days, José, the Galician owner of the grocery at the corner of my house, was worried about trying to give a good service to all…
Up to now we have learnt many things about the today’s role of Marketing, which it changed from being focused mainly on transactions to be focused on clients. Companies are competing on value and there is widespread use of technology applied to marketing nowadays. Concepts that are widely used are: Value proposition Integrated Marketing Communications…
B2B Digital Marketing Strategy & Insight 