There are many people that are just starting with Twitter and these are a compilation of tips to create a successful account since the beginning: Name Your name on twitter will be your “handle” with a format “@nombre”, mine for example is @mjserres It has to identify you, reflects your personality. Ideally it should be your…
Guest blogger at Champion Communications With the purpose of sharing the SEO + Social Media knowledge I use on my everyday’s tasks to a different audience, I cooperated with a post on Champion Communications‘ blog, PEER 1 Hosting‘s PR agency. The article focus on what to do inside the website and outside the website to…
For the research I did for my dissertation, Media Consultants, Authors or Advisors were selected as “Social Media Experts” to be asked for their opinions around many topics. Many companies are investing millions on Social Media right now, sometimes without a clear understanding of how to measure the return of that investment According to the…
The purpose of the dissertation was to investigate to what extent companies are using Social Media within their digital communities. I also had the opportunity to examine in what ways the company’s culture has been affected since it adopted Social Media and to what extent Social Media is allowing companies to deliver value to their…
My idea is to reach about how social media tools impact on communities around a product, service, organization or company. Can these tools make the communities to be created, grow, improve or be affected in some way? How the is the structure/culture of the company being impacted? I want to research about how existing “real”…
B2B Digital Marketing Strategy & Insight 