My idea is to reach about how social media tools impact on communities around a product, service, organization or company. Can these tools make the communities to be created, grow, improve or be affected in some way? How the is the structure/culture of the company being impacted? I want to research about how existing “real”…
During the beginning of one of our lectures, we recapitulated viral campaigns by discussing ‘Mr. Splashy Pants’ and the KitKat-Greenpeace case studies, which was our homework. When we analysed the Greenpeace campaign and Nestle’s reaction, we were surprised how fast this campaign spread on the Internet and Nestle’s poor reaction to this (Greenpeace 2010). This…
Some years ago I studied a MSc Marketing in Uruguay, where I learn many things about the Kotler’s Marketing MIX (1983) as the difference between selling and marketing, the importance of branding, the impact of the logo design, how to create a slogan, how to plan the product packaging, how the location of the products…
B2B Digital Marketing Strategy & Insight 