What do you expect to gain from this module, and from your MSc as a whole?

I have some expectations about this module and the entire master that I grouped in two posts in order to have the ideas more organized.

The first thing I expect is to understand how the marketing in the past can be adapted to work in the present (+).

The second one is to get an idea of all the tools that are used on digital marketing nowadays. I have many questions on both topics that I expect to be answered at the end of this module (+).

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